COLINA
Colina, The Bahamas’ leading insurance and financial services group, operates across multiple subsidiaries and brands. We developed an award-winning cohesive brand architecture to elevate each core offering, executing a three-year roadmap that reimagined every touchpoint across this complex organization.
REIMAGINGING A MULTI-BRAND ECOSYSTEM
WHY
WHAT
WHAT
Colina’s scale and complexity called for a unified approach to bring clarity and consistency across its portfolio of brands. Without a cohesive structure, its diverse offerings risked dilution and missed opportunities for stronger market positioning. The goal was to create a clear, scalable brand architecture that strengthened each service while reinforcing Colina’s leadership in the market.
WHAT
WHAT
WHAT
Following a detailed brand audit, we established a master brand and distinct subsidiary brands aligned to specific audiences and services. We delivered across every touchpoint—from identity and positioning to web, campaigns, livery, wayfinding, and a full suite of marketing, sales, and reporting collateral.
HOW
WHAT
HOW
We delivered a phased, three-year roadmap—grounded in research and stakeholder alignment—to define the architecture, refine each brand, and roll out a cohesive system across every touchpoint. Working in parallel across workstreams, we combined strategic oversight with specialist partners to ensure speed, consistency, and a seamless implementation at scale.
We found a partner that both unlocked our new brand strategy, and executed seamlessly across every touchpoint—at pace.
HEAD OF MARKETING
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