COLINA
Colina, a leading financial services group in The Bahamas, operates through various subsidiaries and brands. We developed an award-winning brand architecture that enhances Colina insurance’s core offerings, executing a three-year roadmap that reimagined every touchpoint within this complex organization.
REIMAGINGING A MULTI-BRAND ECOSYSTEM
WHY
WHAT
WHAT
Colina insurance’s scale and complexity necessitated a unified approach to establish clarity and consistency across its diverse portfolio of brands. Without a coherent brand architecture, the various offerings risked dilution and missed opportunities for stronger market positioning. The goal was to create a clear, scalable structure that would enhance each service, ultimately reinforcing Colina’s leadership as a financial services group in the market.
WHAT
WHAT
WHAT
Following a detailed brand audit, we established a master brand architecture for Colina Insurance and distinct subsidiary brands tailored to specific audiences and services within the financial services group. We delivered across every touchpoint—from identity and positioning to web, campaigns, livery, wayfinding, and a full suite of marketing, sales, and reporting collateral.
HOW
WHAT
HOW
We delivered a phased, three-year roadmap—grounded in research and stakeholder alignment—to define the brand architecture, refine each Colina insurance brand, and roll out a cohesive system across every touchpoint within the financial services group. Working in parallel across workstreams, we combined strategic oversight with specialist partners to ensure speed, consistency, and a seamless implementation at scale.
tylt successfully unified our master brand and subsidiary businesses under a cohesive, modern identity that reflects the scale, trust, and heritage of our organization. The brand system was built with the future in mind, flexible and scalable enough to evolve alongside Colina as we continue to grow
HEAD OF MARKETING
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