HANCOCK DAY SCHOOL
A proud pillar of Savannah education since 1953, Hancock Day School is entering an exciting new chapter under fresh leadership. We undertook a two-year, research-driven process to explore Hancock Day School's history, defining its voice—past, present, and future—and translating its core values into a modern, cohesive visual system across every touchpoint, as part of our comprehensive school branding strategy.
Credit: Final Site (Web Development)
REIMAGINING A 70-YEAR OLD ACADEMIC INSTITUTION
WHY
WHAT
WHAT
Hancock Day School struggled with a cohesive identity and a forward-looking narrative. In conjunction with a three-year strategy, we identified the opportunity, validated the roadmap, and provided the school with a school branding strategy that honors its Hancock Day School history, reflects the current landscape of Savannah education, and embraces the future of learning.
WHAT
WHAT
WHAT
Backed by a year of community and audience research focused on Savannah education, we executed a phased roadmap that aligned with complex operations—delivering a refreshed visual identity as part of our school branding strategy, new iconography and guidelines, photography and copy, a multifaceted website with an e-store, and a full suite of stationery, merchandise, wayfinding, apparel, and digital and print collateral that reflect the rich Hancock Day School history.
HOW
WHAT
HOW
Aligned with Hancock Day School's history and its three-year strategy, we developed a roadmap that includes clear approval gates to run projects in parallel. By leveraging SCAD talent under our oversight, we delivered a full marketing suite, omnichannel templates, robust brand guidelines, and a scalable ecosystem, all aimed at enhancing the Savannah education experience through a cohesive school branding strategy.
tylt took the time to truly understand the heart of Hancock Day School. Through thoughtful research, stakeholder engagement, and strategic brand thinking, they uncovered the story that unites us and brought it to life in a way that feels authentic and inspiring.
HEAD OF SCHOOL
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