VIDA NUTRITION
Vida Nutrition is a modern wellness brand dedicated to helping individuals feel their best through personalized nutrition, meal planning, and healthy living. We collaborated with Vida to develop a comprehensive omnichannel strategy that brings the brand to life from the ground up—creating a fresh, distinctive identity and translating it seamlessly across digital, physical, and experiential touchpoints.
BUILDING A RESEARCH-DRIVEN OMNICHANNEL WELLNESS BRAND
WHY
WHAT
WHAT
The UK health and wellness market is highly saturated. Originally conceived as a digital-only wellness brand, our research led us to pivot towards an omnichannel strategy. This approach includes everything from meal planning solutions like meal prep kits to portable experiential booths, allowing us to accelerate market entry and enhance our impact.
WHAT
WHAT
WHAT
We developed a comprehensive omnichannel strategy for Vida Nutrition, focusing on their visual identity, messaging, and photography. This included packaging for meal planning kits and a fully responsive digital platform. Our efforts extended to experiential design, featuring portable tradeshow booths, branded merchandise, and marketing collateral, all tailored to enhance their presence as a leading wellness brand.
HOW
WHAT
HOW
We combined market analysis with deep audience insight to define a clear positioning and build a flexible, scalable brand system for our wellness brand. From there, we executed an omnichannel strategy with precision across digital, physical, and experiential touchpoints—ensuring consistency, speed to market, and real-world impact in meal planning.
tylt brought a level of strategic and creative expertise that helped transform our vision into a premium wellness brand with real market presence. They created a brand that feels both credible and aspirational.
FOUNDER
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