VIDA NUTRITION
Vida Nutrition is a modern wellness brand focused on helping people feel their best through personalized nutrition, meal planning, and healthy living. We partnered with Vida to bring the brand to life from the ground up—crafting a fresh, distinctive identity and translating it seamlessly across digital, physical, and experiential touchpoints.
BUILDING A RESEARCH-DRIVEN OMNICHANNEL WELLNESS BRAND
WHY
WHAT
WHAT
The UK health and wellness market is highly saturated. Originally conceived as a digital-only brand, our research pivoted the strategy to an omnichannel approach—spanning meal prep kits to portable experiential booths—accelerating market entry and impact.
WHAT
WHAT
WHAT
We developed a comprehensive omnichannel brand system for Vida Nutrition, spanning visual identity, messaging, photography, packaging for meal prep kits, and a fully responsive digital platform. This extended into experiential design, including portable tradeshow booths, branded merchandise, and marketing collateral.
HOW
WHAT
HOW
We combined market analysis with deep audience insight to define a clear positioning and build a flexible, scalable brand system. From there, we executed with precision across digital, physical, and experiential touchpoints—ensuring consistency, speed to market, and real-world impact.
They helped redefine our strategy at a critical moment—accelerating our launch and driving stronger investor confidence and customer impact.
FOUNDER
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